About
Creative Safety Supply is the leader in visual safety. We aim to help companies create a safer, more efficient and compliant workplace using visual tools such as floor marking tape, signs, labels, 5S & Lean products, and safety merchandise.
Our core values
- Always exceed customer's expectations.
- Be creative, efficient, and have fun.
- Take care of people and they will take care of you.
- Pursue positive growth and learning.
- Be passionate about what you do. If it's worth doing, then do it the best you can.
- Embrace change and re-evaluate systems. There is always a better way.
- Communicate clearly and openly. CCMU (Clear Complete Mutual Understanding)
- Treat people the way you want to be treated.
- Always possess honesty and integrity.
- Good isn't good enough. Find a way to keep improving every aspect of your job and life.
- If you have a problem, help find the solution.
15 MB .zip contains Creative Safety Supply brand logos and fonts
Logo
The Creative Safety Supply logo is an important part of the visual identity of the company. This logo was introduced in 2013 and revised to its current version in 2015.
It is made up of the colored brandmark and logo lettering. The logo utilizes the typeface Gill Sans Bold for the word Creative, while using Roboto Medium for the lower words.
Dark background alternative
Use the white text version for dark backgrounds.
- The Creative Safety Supply logo should be used in full color wherever possible.
- When full color is not possible, or is visually unpleasant, it is acceptable to use the single color version, either all black, or all white. It is important to use the actual single color logo in this case, as it includes the division between the two triangles in the brandmark.
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- For a screen display (web, email, powerpoint) use a JPG or PNG image. For a print application, EPS images are preferred.
Logo integrity
In order to protect the integrity of the Creative Safety Supply brand, it is important to avoid changing or distorting the logo, or using it in a way inconsistent with our existing branding. These rules apply to our sub-brands and other logos as well, unless otherwise stated.
Logo usage
Use the logo correctly to maximize impact and memorability.
Minimum safe usage size:
Web — 100px x 29px
Print — 0.75" x 0.20"
Do not rearrange
Do not reproduce in low resolution
Do not rotate
Do not use greyscale
Do not resize elements
Do not outline
Do not re-color
Do not use transparency
Clear space
Minimum clear space is the smallest distance allowed between the logo and the edge of a page, the edge of an image, or body copy; maintaining it at all times ensures prominence and legibility.
It’s important to leave this clear space around the Creative Safety Supply logo to allow room for it to visually “breathe”.
Use the height of the word CREATIVE as the x-indicator to determine the acceptable minimum clear space for the logo (as shown to the right). To set the area of clear space around your logo, measure exactly one X indicator unit from the farthest vertical and horizontal points of your logo.
Brandmark use
The brandmark can be used in lieu of the full logo (brandmark + typeface) where it’s appropriate. Typically it is used as a profile picture, icon, or favicon.
Use of the brandmark is flexible, just avoid using it in ways that are unflattering to the brand due to conflicting background colors, images or other elements.
Taglines
Creative Safety Supply currently utilizes two taglines. Both are trademarked statements and require a trandemark glyph after the wording.
a Create a safer, smarter facility.™
More frequently used, and is typically used as a large hero-style headline.
b The leaders in visual safety.™
More commonly used in small appliactions, and almost always alongside the logo. A good example of this is on business cards.
Brand colors
These colors are used repeatedly throughout our company on pieces of digital and print media.
Text colors
Main body copy & headlines
#000000
(RGB: 0, 0, 0)
(CMYK: 50, 40, 40, 100)
Major accents & links
#FF5000
(RGB: 255, 80, 0)
(CMYK: 0, 83, 100, 0)
Main brand colors
#FF5000
| C | 0 |
| M | 83 |
| Y | 100 |
| K | 0 |
| R | 255 |
| G | 80 |
| B | 0 |
PMS 166 C
#2b2b2b
| C | 76 |
| M | 65 |
| Y | 66 |
| K | 90 |
| R | 33 |
| G | 35 |
| B | 34 |
PMS 419 C
#ffffff
| C | 0 |
| M | 0 |
| Y | 0 |
| K | 0 |
| R | 255 |
| G | 255 |
| B | 255 |
n/a
Other colors
#000000
| C | 50 |
| M | 40 |
| Y | 40 |
| K | 100 |
| R | 0 |
| G | 0 |
| B | 0 |
Pantone® Process Black C
#3366CC
| C | 82 |
| M | 65 |
| Y | 0 |
| K | 0 |
| R | 51 |
| G | 102 |
| B | 204 |
PMS 2386 C
#ffdc00
| C | 0 |
| M | 5 |
| Y | 100 |
| K | 0 |
| R | 259 |
| G | 205 |
| B | 0 |
PMS 109 C
Fonts
Roboto is used for all type. However Helvetica Neue Pro is still used in many areas. Both typefaces are acceptable.
Leading & Kerning
Set kerning to optical/0 unless necessary. Leading should be airy for easy reading (more than the default “auto” setting). Use judgement.
Do not stretch or compress type.
Font weights/styles
Typically only Roman/Regular, Medium, or Bold weights are used. Thinner font weights like Light and Thin aren’t used, and heavier weights like Heavy and Black aren’t often used for anything other than major headlines. Use italics sparingly.
Download Roboto
ROBOTO, REGULAR A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
ROBOTO, MEDIUM A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
ROBOTO, BOLD A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
(Legacy) HELVETICA NEUE PRO, ROMAN A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
(Legacy) HELVETICA NEUE PRO, BOLD A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z